City of Palms Player Promos
Date
2017
Role
Producer, Social Media Manager
The Project
FloHoops acted as the exclusive streaming partner of the City of Palms Classic. With these rights, the City of Palms Classic was brought into the subscription library at FloHoops, and marketed to fans across the US using organic and paid social media campaigns.
My Role
In partnership with SLAM Magazine, I lead creative direction, production and social media management of this co-published campaign headlining viral stars Cole Anthony, Moses Brown, and Jordan McCabe.
The Highlights
This campaign was a lead driver in subscription revenue for FloHoops. This momentum resulted in a 40-fold increase in subscription revenue for owned events during my tenure.