Nike EYBL
The Project
Between 2013 and 2018, Krossover and FloHoops worked in partnership to stream the Nike EYBL season. As an active partner, I worked in tandem with Nike to promote live OTC viewership throughout the regular and championship seasons with authentic storytelling and original programming.
My Role
Over the course of 5 seasons, in partnership with Nike EYBL, I lead content creation and social media management covering players, teams, games and results. Content coverage spanned from video including highlights, interviews, and documentaries, to graphics highlighting key matchups, statisitcs and leaderboards.
The Highlights
Social media marketing initiatives for the annual 5 session tournament achieved record-breaking subscription revenue for FloHoops during this period. Content also reinforced both brands as major playmakers, storytellers, and reliable sources within the basketball industry.
