SportsEdTV Library
Date
2021
Role
Producer, Social Media Manager
Concept
The SportsEdTV Basketball Instructional library was built for all ages and skill levels to have free instructional access from real basketball professionals.
My Role
Lead creative, strategy, and production for the addition of over 50 new basketball instructional videos to the SportsEdTV library. For each video, I created, edited and managed social packages that were distributed across SportsEdTV social platforms and to repuatable basketball partners, such as Wilson and Dr. Dish.
The Highlights
The videos and associated social packages for the new instructional library achieved a remarkable 50,000+ surge in website traffic (MoM) and tripled social media presence across platforms, including an impressive growth of TikTok followers to 13,000 within the first six months.